SEASON 3, LEGENDS: THE SERIES - THE LEGEND OF STEVE EARWOOD AND DAVE DENSMORE
Where one was the other usually wasn't far away. And, for one of drag racing's most storied public relations tandems, this tendency hasn't changed much.
There were no manuals, nor were there any mentors when Steve Earwood and Dave Densmore took over the NHRA's Press and Publicity Department back in 1975.
Together, they painted the sport of drag racing throughout the media landscape in mainstream media, whether it was network broadcast, print or radio.
In a mix of Anchorman's Ron Burgandy and Starsky & Hutch, they were anything but conservative in their approach. Many times they colored outside of the line much to the chagrin of their NHRA bosses, but the end result was drag racing exposure, and lots of it.
In this episode of Legends: The Series, learn how they together, amidst a bad decision or five, established a solid foundation for drag racing's presentation in the media.