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CP Motorsports

PR SPECIALIST JOINS FURNITURE ROW RACING

David Hart, a respected motorsports communications professional, has joined Furniture Row Racing to manage the public relations program for the team’s No. 77 5-hour ENERGY Toyota Camry that will be driven in 2017 by rookie Erik Jones in NASCAR’s premier series.​

Hart will work closely with David Ferroni, who will continue to handle the public relations for Furniture Row Racing’s No. 78 team and its driver Martin Truex Jr. Ferroni will also oversee Furniture Row Racing’s corporate communications.

CP MOTORSPORTS - STEWART - HAAS RACING UNVEILS 2017 FORD FUSIONS

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Last February, Stewart-Haas Racing announced it would be moving to Ford for the 2017 NASCAR season. Since being formed in its current state in 2009, the organization has won two Monster Energy NASCAR Cup championships and 36 series races. The addition of SHR gives Ford seven full-time teams (Wood Brothers Racing, Roush Fenway Racing, Team Penske, Richard Petty Motorsports, Front Row Motorsports and Go FAS Racing).

CP MOTORSPORTS – MONTE DUTTON: TAKE THE BEATLES’ ADVICE AND LET IT BE

I’ve been solving the world’s problems this morning.

Okay, just the college football world’s problems. I watched the New Year’s Day bowl games that are no longer on New Year’s. The Big Four have gotten smaller, thanks to the BCS. That’s Bowl Championship Series, which is an odd name since it has, except for lip service, ended “the bowl system.”

After putting some thought into it, I decided it would be best to eliminate conference championship series, play all the bowls with all the teams, even the ones that had losing seasons, and then select four for the BCS. Same number of games. No 5-7 team could possibly make it. For about a year, all would be sweetness and light, which cannot be maintained for any longer in a world that includes Facebook, Twitter, Google+ and several I am insufficiently hip to master.

So what about NASCAR?

CP MOTORSPORTS – MONTE DUTTON: A KING FOR ALL AND ALL FOR A KING

Last week I noticed that Richard Petty had been added to the North Carolina Drag Racing Hall of Fame.

The King of Stock Car Racing – regal in the same way that Elvis is for rock ‘n’ roll, Roy Acuff for country music and Tut for Egyptian monarchs – won one race in the B/Altered class at Bristol International Dragway in 1965.

I would be delighted at Petty representing North Carolina in Statuary Hall of the United States Capitol, but I don’t believe his body of work merits a place in a drag racing hall of fame.

CP MOTORSPORTS: TOM HIGGINS: THE MAGNIFICENT SEVENTH

 

When Dale Earnhardt was on the cusp of a record-tying seventh NASCAR Cup Series championship in 1994 the number of fans pulling against him increased significantly.

It was for sentimental reasons.

The sentiment, simply, was this:

CP MOTORSPORTS – MONTE DUTTON: WHAT LITTLE I KNOW OF THE SILVER FOX

It’s the holidays. Sometimes they aren’t fun, but we aspire to it. We pay homage to lords, saviors and the like, but, as Tom T. Hall wrote, in “The Year Clayton Delaney died,” “It could be that the Good Lord likes a little pickin’, too.”

That could be. Like Tom T., I’m banking on it.

It could be that the Good Lord likes a little racin’, too.

CP MOTORSPORTS – MONTE DUTTON: IMAGINE A RACE TRACK WITHOUT SMOKE

I have always had a knack of seeing irony while others are nodding their heads in unthinking adoration.

For instance, many years ago, I was sitting in the media center at Charlotte Motor Speedway – it may have been Lowe’s, then, but who can keep up? – when the late Dale Earnhardt was introduced as the State of North Carolina’s spokesman to prevent teen-agers from driving aggressively.

Earnhardt, rest in peace, was at least nationally and perhaps internationally – or, for all we know, depending on how far Wikileaks reaches, intergalactically – known for driving aggressively.

CP MOTORSPORTS – MONTE DUTTON: IT’LL TAKE MORE THAN A MONSTER TO QUICKEN THIS PULSE

NASCAR is going to have a Monster year. That much we know. We don’t know if it’s going to be monster like King Kong or a monster like the wall in left at Fenway Park. We know that David Ortiz isn’t going to have a monster year, but we don’t know about Clint Bowyer. We know the odds favor Jimmie Johnson, for, as Bob Seger never sang but discarded, Seven out of 11 ain’t bad.

Two out of three just had a better ring. The syllables fell just right.

The new sponsor is an energy drink more hip than coffee. The good news is apparently that kids love it. The bad news is that it isn’t likely to remedy that short attention span everyone talks about.

CP MOTORSPORTS - MONSTER/NASCAR INK MULTI-YEAR TITLE SPONSOR AGREEMENT

 

NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.

As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR.

CP MOTORSPORTS – MONTE DUTTON: NASCAR IN THE REAR-VIEW MIRROR

I don’t see much use in writing about NASCAR’s big banquet, either beforehand or afterwards. It’s just a big exercise in stock car racing trying to be cool while still reciting commercialized nonsense and pretending that boring speakers aren’t.

As entertainment, it’s the equivalent of a rain delay, though, thankfully, not as long. Everything that’s interesting is already known. For anything else to be interesting, someone other than Dale Earnhardt Jr. would have to be Most Popular Driver.

Well, Donald Trump has declared that an election he won is rigged. Anything’s possible.

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