ARTICLE – UP FRONT - RANDOM THOUGHTS AS THE SEASON BEGINS
usual Asher has hit the nail squarely. One of the key aspects of
professionalism is professional marketing; it's costly and few do it
well. And - of course - there's always that so-called "pro racer" out
there who's willing to undercut a good deal in-place just to steal a
sponsor. Such is truly a ruinous combination and has, for too long,
been the case in our sport.
The college-bred MBA's who make these decisions today may not know our
sport but they sure can "run the numbers". They consider themselves,
and must be dealt with, as professionals - by professionals. Anything
less is trying paste Velcro on a shiny surface.
Just like the item-specific specialists who care for evermore
sophisticated componentry on today's unlimited racecars, so must the
marketing be executed by competant seasoned pros.
Until that happens drag racing will remain right where it is today -
less than what it might be. And in today's world of "jungle offense"
for sponsorship dollars the slow, wounded or inadequate become carrion
for the bottom-feeders; and the truth is - nobody cares. After all,
"it's just business". - Jon Lundberg