In the last 100 years, the only advancement in spark plug technology has been to add harder metals to help extend the life of plugs, and more efficient manufacturing techniques to make them cheaper to build – not better. But finally that’s started to change. New ideas and new technology are making today’s spark plugs more efficient, which generates more power, saves gas, helps engines last longer, and keeps the environment cleaner.

Now, here are your 10 steps to becoming a spark plug pro...

1. LEARN ABOUT GROUND ELECTRODES - The efficiency and performance of the plug can be improved by the design of the ground electrode. Performance from j-wire electrode designs hasn’t changed much since Henry Ford built the first Model T; that is until today. The E3 patented DiamondFIRE ground electrode has a new, advanced shape...and it offers better performance and improved fuel efficiency for all types of engines.

2. KNOW WHERE THE SPARK COMES FROM - When a spark plug fires, the spark is naturally seeking the edges of the electrode surfaces. The “open architecture” of E3 spark plugs provides more sharp edge surface for better spark generation.

3.HOW THE SPARK IGNITES THE FUEL - Spark plugs fire up to 50 times per second. The E3 DiamondFIRE electrode design allows room for fresh air/fuel mixture to flow into the spark zone...and allows the combusted mixture to exit more easily. This also increases fuel efficiency.

4. FLAME GROWTH MAKES A BIG DIFFERENCE - Old-technology spark plugs create a flame shape that moves sideways, outward from the electrode. But the open, diamond-shaped architecture of E3 spark plugs shapes the flame, and creates more turbulence in the fuel/air mixture to create higher combustion pressure, practically perfect fuel burn, and extended “like new” performance.

5. WHAT SPARK PLUGS ARE MADE OF: You’ve certainly seen a lot of advertising hype about spark plugs that contain precious metals, such as platinum or iridium. The addition of these metals to j-wire designs do help to extend the life of the plug, but not the performance. The DiamondFIRE design of E3 spark plugs accomplishes extended life because of the geometry and shape of the electrode which provides more spark surface – and less overall

6. YOUR CUSTOMER CARES ABOUT GUARANTEES - E3 automotive spark plugs are guaranteed to provide increased performance for 5 years or 100,000 miles. Small engine spark plugs will continue to provide better performance for the life of the first engine in which they are installed.

7. KNOW THE NUMBERS - Extensive laboratory testing showed that E3 spark plugs improved power 6%-12%, depending on engine class; and reduced fuel consumption. Of course, individual results will vary, but if there’s one thing important to your customers today, it’s top fuel efficiency.

8. YOUR CUSTOMER WANTS PROOF - So did we. When we developed the revolutionary E3 DiamondFIRE design, we had it extensively tested at two independent university laboratories, and got some amazing results. First, we showed that there is no significant difference in performance among heavily-advertised major-brand spark plugs. Second, we confirmed that the unique E3 electrode design produces higher combustion pressure per stroke, generates more power, and consumes less fuel than competing major brand spark plugs.

9. TECHNOLOGY PRODUCES BETTER SPARK PLUGS - E3 has taken the lead in developing a superior design that offers several important benefits to the consumer. For automotive, small engine, motorcycle, ATV, PWC, and snowmobile applications, E3 is quickly becoming the smart choice for increased engine efficiency, improved gas mileage, and extended “like new” performance in all types of engines. E3 is a prime manufacturer of new technology spark plugs for all applications.

10. GIVE YOUR CUSTOMERS THE BOTTOM LINE - The fact is this - E3’s patented DiamondFIRE electrode is the first major breakthrough in spark plug performance in the last 100 years. This advanced technology offers improved fuel economy, increased horsepower, reduced toxic emissions, and fewer carbon deposits.