MICKEY THOMPSON TIRES EXTENDS BENEFITS PROGRAM
Mickey Thompson Performance Tires & Wheels is expanding and enhancing the benefits associated with Team M/T Membership to provide greater support to racers using Mickey Thompson tires.
Mickey Thompson has expanded its internal racing staff, and will increase service by sending their five big rigs to race events across the country. This will enable Mickey Thompson to provide on-site technical support, tire installation and service, answer questions, and collect important real-time feedback from racers that can be used in future product engineering.
In addition, all Team M/T racers will also receive a Team M/T gift card good toward the purchase of racing tires. Each Team M/T member will also receive , pit banners, two hats, two shirts, contingency decals, and a driver’s patch. Winners and runners-up will receive a free ad on the Mickey Thompson web site and in drag publications. National Championship Winners will receive a custom Team M/T Jacket and tire sponsorship for the following Season.
Along with these great benefits, Team M/T will also participate in the new Team M/T “Fast Pay” contingency program. This offers winning racers their prize monies immediately via a special Encompass® American Express® credit card. When a Team M/T racer wins a race using Mickey Thompson performance tires, the sanctioning body notifies the Mickey Thompson Performance Tires & Wheels Team M/T representative. The card is then loaded with the prize amount, the winner is notified, and the winner can then access the prize amount by using the card anywhere American Express cards are accepted.
“This program is all about helping racers”, said Carl Robinson, Director of Motorsports, Mickey Thompson Performance Tires & Wheels. “Our pledge is to provide better service and support to racers that run on our product, and we are committed to continual enhancement of this program. At select races in the NHRA and IHRA schedule, we will hold special events that will give racers an opportunity to visit our hospitality trailer and meet with our staff to learn more about the benefits of becoming a Team M/T member. If they choose to join our team, we are going to commit ourselves to providing the best, most comprehensive racer-support program possible.”