KEYSTONE NEW NMRA TITLE SPONSOR
Keystone will leverage the sponsorships by providing the benefits and exposure opportunities directly to its jobbers, who can “sponsor” the event in their area. Since Keystone is a wholesale only distributor, the exposure associated with these sponsorships will help drive sales to retailers in Keystone’s Performance Dealer Network.
Keystone Automotive Joins the NMRA Ford Nationals as Title Sponsor and as Official Performance Parts Supplier for the NMCA Through 2009
Keystone Automotive Operations, Inc., the leading distributor and marketer of
specialty automotive equipment and accessories, has signed an agreement to
become the series title sponsor of the NMRA Ford Nationals and the Official
Performance Parts Supplier of the NMRA and the NMCA Muscle Car Nationals.
Keystone joins forces with ProMedia Events, producers of the leading
street-legal motorsport shows in the U.S.
Keystone will leverage the
sponsorships by providing the benefits and exposure opportunities directly to
its jobbers, who can “sponsor” the event in their area. Since Keystone is a
wholesale only distributor, the exposure associated with these sponsorships will
help drive sales to retailers in Keystone’s Performance Dealer
Network.
“Keystone is thrilled to become deeply involved as a sponsor of
the NMRA Ford Nationals Series and the NMCA Muscle Car Nationals,” said Ed
Orzetti, Chief Executive Officer of Keystone. “Both are great venues for fans
and racers alike that provide tremendous entertainment for street performance,
drag racing and muscle-car enthusiasts. We will continue to actively participate
in elite events like the NMRA and NMCA that are attractive to us in building
relationships with our dealers.”
The NMRA and NMCA developed the largest
number of serious drag racers through consistent rules and class development
combined with the largest all-cash purse and contingency programs in
street-legal drag racing – over $3.5 million posted in each series in 2007.
Keystone Automotive sells and distributes specialty automotive products,
such as high performance products, light truck/SUV accessories, car accessories
and trim items and specialty wheels, tires and suspension parts, to
approximately 23,500 wholesale customers in the U.S. and Canada.
“We are
very excited to have Keystone Automotive join the NMRA as our overall series
sponsor and the NMRA and! NMCA as the official performance parts supplier,” said
Charlie Harmon, president of ProMedia Events. “We recognize that Keystone
Automotive’s substantial involvement with both series and their relationships
with their expansive wholesale customer base will help the NMRA and NMCA
continue to grow and maintain their positions as the largest street-legal
motorsport shows in the U.S. The NMRA and NMCA series, which attracts qualified,
parts-buying performance enthusiasts, will direct hundreds of thousands of
racers and fans to Keystone Automotive speed and performance dealers located in
each region where we host a national event.”
NMRA and NMCA event action
can be found regularly in Car Craft, Popular Hot Rodding, 5.0 Mustang Magazine,
Muscle Mustangs & Fast Fords, Modified Mustangs, Muscle Car Review, Mustang
Monthly, Mustang & Fords, Fastest Street Car, and Race Pages. All NMRA and
NMCA events are nationally televised on Inside Drag Racing and feature same-day
video coverage on Power TV Media’s NMRATV.com and StreetLegalTV.com.