ProCare Rx, a premier pharmacy benefit management company, has signed an agreement with NHRA to become the title sponsor of the NHRA POWERade Drag Racing Series event at historic Old Bridge Township Raceway Park in Englishtown, N.J., NHRA officials announced today.

The 38^th annual ProCare Rx NHRA SuperNationals presented by R2B2 Motors, June 21-24, is the 10th of 23 events in the NHRA POWERade Drag Racing Series. The event, which will be televised by ESPN2 and ESPN2 HD, will be a critical race for NHRA teams in pursuit of a top eight points position in the NHRA POWERade Countdown to the Championship.

“ProCare Rx is proud to become the title sponsor of an NHRA event with such history and tradition,” said Roger Burgess, chairman and CEO of ProCare Rx. “Traditionally, our company has marketed directly to businesses so the opportunity to partner with NHRA and showcase our brands to the New York and New Jersey markets is something we could not pass up.

“NHRA offers the best of both worlds for companies – an environment that’s friendly for business to business relationship building as well as the unique fan accessibility and the multiple opportunities for sponsors on-site to reach this loyal, passionate, and growing fan base.”

The event sponsorship is the first involvement in NHRA for ProCare Rx.

 “We are pleased to welcome ProCare Rx into our family of national event title sponsors in the NHRA POWERade Drag Racing Series,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “As NHRA continues to welcome more non-traditional sponsors into the sport, we look forward to a mutually rewarding relationship with ProCare Rx as the title sponsor of the high-profile NHRA POWERade Series event at Englishtown.”