THE BRUT TEST DRIVE
Tue, 2007-05-29 18:27
When fans see the Ron Capps-driven BRUT Funny Car at the NHRA POWERade Drag
Racing Series events June through September this year, they will be challenged
to take a test drive of their own.
Just in time for race fans braving the summer at-track heat, BRUT is offering consumers the chance to "test drive" any BRUT Anti-Perspirant & Deodorant products. If consumers aren’t completely satisfied, they can return the product for a full refund.
To mark the promotion, BRUT Racing will transfer its NHRA at-track presence from the blue and silver BRUT Revolution colors to a special edition BRUT "Test Drive" funny car paint scheme – which returns to BRUT's signature green racing color. When fans see the Ron Capps-driven BRUT Funny Car at the NHRA POWERade Drag Racing Series events June through September this year, they will be challenged to take a test drive of their own.
Just in time for race fans braving the summer at-track heat, BRUT is offering consumers the chance to "test drive" any BRUT Anti-Perspirant & Deodorant products. If consumers aren’t completely satisfied, they can return the product for a full refund.
To mark the promotion, BRUT Racing will transfer its NHRA at-track presence from the blue and silver BRUT Revolution colors to a special edition BRUT "Test Drive" funny car paint scheme – which returns to BRUT's signature green racing color.
Race fans will enjoy an additional perk with BRUT Anti-perspirant & Deodorant product samples presented by the celebrated BRUT Girls for the duration of the promotion.
In addition to the BRUT Test Drive paint scheme and samples, at-track activation includes, crew uniforms, model uniforms, banners and PA announcements – all carrying the BRUT Test Drive message. At-track promotion will conclude after the August 19 Reading, Pa., race.
"Utilizing our partnership with the NHRA to promote our BRUT Anti-perspirant & Deodorant products allows us to target our core users," said Marc Broccoli – Brand Director for BRUT. "It also provides a national platform to launch the BRUT Test Drive promotion."
The BRUT Test Drive is a national consumer promotion that runs May through September, 2007. The campaign is supported by national ads placed in several publications like Maxim, Men's Fitness, Sports Illustrated and Car and Driver. Ads will run May through September.
For promotion details, go to www.BRUTTestDrive.com
Just in time for race fans braving the summer at-track heat, BRUT is offering consumers the chance to "test drive" any BRUT Anti-Perspirant & Deodorant products. If consumers aren’t completely satisfied, they can return the product for a full refund.
To mark the promotion, BRUT Racing will transfer its NHRA at-track presence from the blue and silver BRUT Revolution colors to a special edition BRUT "Test Drive" funny car paint scheme – which returns to BRUT's signature green racing color. When fans see the Ron Capps-driven BRUT Funny Car at the NHRA POWERade Drag Racing Series events June through September this year, they will be challenged to take a test drive of their own.
Just in time for race fans braving the summer at-track heat, BRUT is offering consumers the chance to "test drive" any BRUT Anti-Perspirant & Deodorant products. If consumers aren’t completely satisfied, they can return the product for a full refund.
To mark the promotion, BRUT Racing will transfer its NHRA at-track presence from the blue and silver BRUT Revolution colors to a special edition BRUT "Test Drive" funny car paint scheme – which returns to BRUT's signature green racing color.
Race fans will enjoy an additional perk with BRUT Anti-perspirant & Deodorant product samples presented by the celebrated BRUT Girls for the duration of the promotion.
In addition to the BRUT Test Drive paint scheme and samples, at-track activation includes, crew uniforms, model uniforms, banners and PA announcements – all carrying the BRUT Test Drive message. At-track promotion will conclude after the August 19 Reading, Pa., race.
"Utilizing our partnership with the NHRA to promote our BRUT Anti-perspirant & Deodorant products allows us to target our core users," said Marc Broccoli – Brand Director for BRUT. "It also provides a national platform to launch the BRUT Test Drive promotion."
The BRUT Test Drive is a national consumer promotion that runs May through September, 2007. The campaign is supported by national ads placed in several publications like Maxim, Men's Fitness, Sports Illustrated and Car and Driver. Ads will run May through September.
For promotion details, go to www.BRUTTestDrive.com
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