Motel 6, the largest corporately owned and operated budget hotel chain in North America, has renewed its contract with the National Hot Rod Association (NHRA), continuing to serve as the Official Motel of the NHRA through the 2010 NHRA POWERade Drag Racing Series season. 

“We greatly value our relationship with the NHRA and its millions of passionate fans,” said Eric Studer, senior vice president of marketing services for Accor North America.  “The NHRA provides us multiple platforms to communicate with motorsports fans, including traditional media, online communications, sales promotions and on-site access to 3 million NHRA race attendees annually.” Motel 6, the largest corporately owned and operated budget hotel chain in North America, has renewed its contract with the National Hot Rod Association (NHRA), continuing to serve as the Official Motel of the NHRA through the 2010 NHRA POWERade Drag Racing Series season. 

“We greatly value our relationship with the NHRA and its millions of passionate fans,” said Eric Studer, senior vice president of marketing services for Accor North America.  “The NHRA provides us multiple platforms to communicate with motorsports fans, including traditional media, online communications, sales promotions and on-site access to 3 million NHRA race attendees annually.”

“The decision by Motel 6 to extend its relationship with NHRA as Official Motel demonstrates the growing value and appeal of NHRA Drag Racing,” said NHRA senior vice president of sales and marketing, Gary Darcy. “Motel 6 has been a terrific partner and we look forward to continuing to provide Motel 6 optimum marketing value and return on investment through their association with NHRA POWERade Drag Racing.”