PRUDHOMME PARTNERS WITH WYNDHAM VACATION RESORTS
Tue, 2008-01-22 11:54
Company Creates Marketing Alliance with NHRA Legend
Wyndham Vacation Ownership, the world’s largest vacation ownership
company and a member of the Wyndham Worldwide family of companies
(NYSE: WYN), announced today it has revved up its presence in the motor
sports industry by creating a partnership with Don Prudhomme Snake
Racing, owned by legendary National Hot Rod Association (NHRA) driver
Don Prudhomme. The company, through its Wyndham Vacation Resorts brand,
will partner with Snake Racing on a series of marketing promotions
leveraging Prudhomme’s popularity with NHRA fans across the country.
“Don Prudhomme and his Snake Racing team have built a tremendous following with NHRA fans due to their storied history of victories and championships,” said Franz Hanning, president and CEO, Wyndham Vacation Ownership. “This is an outstanding opportunity to align with an indisputable racing legend to raise awareness of our brand and showcase the myriad benefits of vacation ownership to motor sports fans everywhere.”
The partnership between Wyndham Vacation Ownership and Don Prudhomme Snake Racing will be visible at several NHRA events in early 2008. Fans at NHRA events can enter for a chance to win The Experience & Vacation of a Lifetime Sweepstakes where the grand prize is a trip to the 10th Annual SummitRacing.com NHRA Nationals in Las Vegas. The prize includes a chance to meet Don Prudhomme, two race weekend VIP passes, two 30-lap Experiences of a Lifetime at Richard Petty Driving Experience at the Las Vegas Motor Speedway, accommodations at the Wyndham Grand Desert resort and airfare for two adults to Las Vegas. Company Creates Marketing Alliance with NHRA Legend
Wyndham Vacation Ownership, the world’s largest vacation ownership company and a member of the Wyndham Worldwide family of companies (NYSE: WYN), announced today it has revved up its presence in the motor sports industry by creating a partnership with Don Prudhomme Snake Racing, owned by legendary National Hot Rod Association (NHRA) driver Don Prudhomme. The company, through its Wyndham Vacation Resorts brand, will partner with Snake Racing on a series of marketing promotions leveraging Prudhomme’s popularity with NHRA fans across the country.
“Don Prudhomme and his Snake Racing team have built a tremendous following with NHRA fans due to their storied history of victories and championships,” said Franz Hanning, president and CEO, Wyndham Vacation Ownership. “This is an outstanding opportunity to align with an indisputable racing legend to raise awareness of our brand and showcase the myriad benefits of vacation ownership to motor sports fans everywhere.”
The partnership between Wyndham Vacation Ownership and Don Prudhomme Snake Racing will be visible at several NHRA events in early 2008. Fans at NHRA events can enter for a chance to win The Experience & Vacation of a Lifetime Sweepstakes where the grand prize is a trip to the 10th Annual SummitRacing.com NHRA Nationals in Las Vegas. The prize includes a chance to meet Don Prudhomme, two race weekend VIP passes, two 30-lap Experiences of a Lifetime at Richard Petty Driving Experience at the Las Vegas Motor Speedway, accommodations at the Wyndham Grand Desert resort and airfare for two adults to Las Vegas.
“Wyndham Vacation Ownership has already established a successful marketing program in NASCAR and we are pleased they have chosen to collaborate with my team in order to translate those results into NHRA,” said Prudomme.
During a drag racing career spanning 45 years, Don Prudhomme and his Snake Racing team have established a number of NHRA records and milestones. Prudhomme earned his first victory in 1965 and continued on to 49 career wins, the sixth most in NHRA history, in both the Top Fuel and Funny Car series. Along the way, Prudhomme won four NHRA championships, won the U.S. Nationals seven times, became the first Funny Car driver to eclipse the 250 mph mark and was inducted into the International Motorsports Hall of Fame in 2000.
Snake Racing has continued the standard of excellence established by its owner. The team has counted 54 victories, two NHRA championships, three Skoal Showdown wins and three Budweiser Shootout wins amongst many team highlights.
Wyndham Vacation Ownership is no stranger to the world of motor sports. In addition to its new agreement with Don Prudhomme Snake Racing, the company has an exclusive marketing agreement with NASCAR legend Richard Petty and maintains a marketing presence at NASCAR events across the country.
Wyndham Vacation Ownership, the world’s largest vacation ownership
company and a member of the Wyndham Worldwide family of companies
(NYSE: WYN), announced today it has revved up its presence in the motor
sports industry by creating a partnership with Don Prudhomme Snake
Racing, owned by legendary National Hot Rod Association (NHRA) driver
Don Prudhomme. The company, through its Wyndham Vacation Resorts brand,
will partner with Snake Racing on a series of marketing promotions
leveraging Prudhomme’s popularity with NHRA fans across the country.“Don Prudhomme and his Snake Racing team have built a tremendous following with NHRA fans due to their storied history of victories and championships,” said Franz Hanning, president and CEO, Wyndham Vacation Ownership. “This is an outstanding opportunity to align with an indisputable racing legend to raise awareness of our brand and showcase the myriad benefits of vacation ownership to motor sports fans everywhere.”
The partnership between Wyndham Vacation Ownership and Don Prudhomme Snake Racing will be visible at several NHRA events in early 2008. Fans at NHRA events can enter for a chance to win The Experience & Vacation of a Lifetime Sweepstakes where the grand prize is a trip to the 10th Annual SummitRacing.com NHRA Nationals in Las Vegas. The prize includes a chance to meet Don Prudhomme, two race weekend VIP passes, two 30-lap Experiences of a Lifetime at Richard Petty Driving Experience at the Las Vegas Motor Speedway, accommodations at the Wyndham Grand Desert resort and airfare for two adults to Las Vegas. Company Creates Marketing Alliance with NHRA Legend
Wyndham Vacation Ownership, the world’s largest vacation ownership company and a member of the Wyndham Worldwide family of companies (NYSE: WYN), announced today it has revved up its presence in the motor sports industry by creating a partnership with Don Prudhomme Snake Racing, owned by legendary National Hot Rod Association (NHRA) driver Don Prudhomme. The company, through its Wyndham Vacation Resorts brand, will partner with Snake Racing on a series of marketing promotions leveraging Prudhomme’s popularity with NHRA fans across the country.“Don Prudhomme and his Snake Racing team have built a tremendous following with NHRA fans due to their storied history of victories and championships,” said Franz Hanning, president and CEO, Wyndham Vacation Ownership. “This is an outstanding opportunity to align with an indisputable racing legend to raise awareness of our brand and showcase the myriad benefits of vacation ownership to motor sports fans everywhere.”
The partnership between Wyndham Vacation Ownership and Don Prudhomme Snake Racing will be visible at several NHRA events in early 2008. Fans at NHRA events can enter for a chance to win The Experience & Vacation of a Lifetime Sweepstakes where the grand prize is a trip to the 10th Annual SummitRacing.com NHRA Nationals in Las Vegas. The prize includes a chance to meet Don Prudhomme, two race weekend VIP passes, two 30-lap Experiences of a Lifetime at Richard Petty Driving Experience at the Las Vegas Motor Speedway, accommodations at the Wyndham Grand Desert resort and airfare for two adults to Las Vegas.
“Wyndham Vacation Ownership has already established a successful marketing program in NASCAR and we are pleased they have chosen to collaborate with my team in order to translate those results into NHRA,” said Prudomme.
During a drag racing career spanning 45 years, Don Prudhomme and his Snake Racing team have established a number of NHRA records and milestones. Prudhomme earned his first victory in 1965 and continued on to 49 career wins, the sixth most in NHRA history, in both the Top Fuel and Funny Car series. Along the way, Prudhomme won four NHRA championships, won the U.S. Nationals seven times, became the first Funny Car driver to eclipse the 250 mph mark and was inducted into the International Motorsports Hall of Fame in 2000.
Snake Racing has continued the standard of excellence established by its owner. The team has counted 54 victories, two NHRA championships, three Skoal Showdown wins and three Budweiser Shootout wins amongst many team highlights.
Wyndham Vacation Ownership is no stranger to the world of motor sports. In addition to its new agreement with Don Prudhomme Snake Racing, the company has an exclusive marketing agreement with NASCAR legend Richard Petty and maintains a marketing presence at NASCAR events across the country.
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