CORNWELL QUALITY TOOLS TO USE NHRA MARKETING PLATFORM IN 2020
Cornwell Quality Tools will use the NHRA platform to expand their reach within the automotive industry in 2020.
Founded by Eugene Cornwell in 1919 in Northeast Ohio, Cornwell recently celebrated its 100th year of creating their best quality tools out of the highest quality materials.
Highlighted by a new multi-year “Official Tool” partnership with John Force Racing, Cornwell plans to build upon the early program success by reaching more customers and fans through at-track activation and digital marketing initiatives with the NHRA in the upcoming 2020 season.
“We are excited to develop a marketing program with the NHRA to move our brand and business forward,” said Bob Studenic, President and CEO of Cornwell Quality Tools. “As we begin our 101st year in business, we look forward to working with the NHRA to achieve greater awareness and franchisee engagement.
“The NHRA Race Fan, many of whom are professional mechanics, are our customers. We share their passion for NHRA Championship Drag Racing, and it is important for us to be here. We are looking forward to working with the NHRA as we begin the 2020 season.”
“Cornwell Quality Tools is a valued partner to NHRA Championship Drag Racing,” said Brad Gerber, NHRA vice president, and chief development officer. “We are happy to begin a new relationship with Cornwell Quality Tools as our newest marketing partner and look forward to a successful season ahead.”