Northern California’s Sonoma Raceway has hosted some of the most dramatic performances in drag racing history. Fans come to enjoy the beautiful weather and pit-side access to intense drag racing action. JEGS Automotive, Inc., one of the largest e-commerce and mail order high-performance auto parts retailers worldwide, and Team JEGS, the official racing team of JEGS Automotive, Inc., supercharged the experience this weekend. 

JEGS’ legacy is deeply-rooted in racing. NHRA Hall of Fame Drag Racer, Jeg Coughlin Sr., started JEGS in 1960 as a small performance tuning and repair shop. Today, JEGS is an e-commerce and mail order giant with more than one million performance auto part SKUs. As part of their legacy, JEGS is a devoted partner, sponsor, supplier and participant of motorsports in multiple formats, including the CRA, NHRA and NASCAR. JEGS is also active in many major U.S. classic and performance car shows throughout the calendar year. In other words, from the founder, to customer service call center, throughout the 225,000-square-foot warehouse and up to the c-suite, car culture thrives at JEGS.

Car culture is made up of a diverse population of mindsets and subcultures. For some, it’s rebuilding a classic car to show on the weekends. For others, it’s being pit-side at the drag strip to experience the thunder of racers reach speeds of more than 300 mph. Regardless of interest, JEGS believes that at the heart of car culture is a shared passion for the driving experience, and the thrill of performance and speed. This ideal, coupled with the drive to connect with customers and car culture enthusiasts has encouraged JEGS’ to reach beyond the performance shop, drag strip or car show, using the magic of Hollywood. 
 
Drag racing fans visiting Sonoma for the Toyota NHRA Nationals saw a Fast & Furious—Supercharged decal on Jeg Coughlin Jr.’s Pro Stock drag racer, and Troy Coughlin Sr.’s Pro Mod drag racer, in celebration of the attraction at Universal Orlando Resort and Universal Studios Hollywood.