NHRA officials announced today that Lixar I.T., Inc., a data-driven software company that provides technology solutions, has been named software technology provider of NHRA.

The new partnership will help create a NextGen NHRA VIP credentialing system when it comes to NHRA, NHRA sponsors and race teams’ credential distribution, allowing for seamless and paperless pass distribution and the elimination of shipping fees, while also creating the fastest VIP credentialing system possible.

“We are excited to have Lixar as a sponsor with NHRA and help us apply their innovative technology to our credential system,” said Brad Gerber, NHRA vice president and chief development officer. “This will provide a huge advancement in our credential system in a number of areas, while also significantly reducing costs for NHRA and its sponsors.”

Lixar, a triple gold Microsoft partner in data, development and cloud, was awarded “Microsoft’s breakthrough partner of the year” in 2018. The partnership with NHRA will allow Lixar to apply innovative approaches to help transform NHRA into a digitally-empowered organization through technology, providing a paperless and effortless system for fans and operations to always stay connected.

“We’re thrilled to bring innovation and energy to the fastest motor sport in the world,” said Bill Syrros, Lixar CEO. NHRA fuels the imaginations of families and fans and we can’t wait to be a part of the excitement.”