KALBONES GRILLING SAUCE ADDS FLAVOR TO IHRA ALCOHOL TEAM
After a fantastic debut with driver Laurie Cannister and tuner Dale Cannister during the last two races of the IHRA 2007 season, crew chief Mike Couch knew that there was one last ingredient missing from the special recipe he was brewing up for a run at the IHRA championship in 2008.
“Let’s face it, we are dead serious about what we do. We can do great on the track but we really need to work on helping our sponsors.” explained Couch. “Bottom line is that we need for our Kalbones Grill’n Sauce team to be as professional as possible. We knew we needed to get some help and that’s when Laurie mentioned Kathy Fisher.”
IHRA racer Kathy Fisher and her Performance by Fisher Productions will handle all of the Kalbones Grill’n Sauce team’s public relations and media releases for the 2008 season.
“With Kathy’s experience in radio and TV, I knew that she would be a natural at handling PR. She has proven herself with her own racing operation,” stated Laurie. “With her passion for the sport, she is a perfect fit for anyone looking for someone to handle their PR, whether it is promoting their drag racing team or the products they represent.”
“After witnessing Kathy in action at Rockingham last fall for 1320TV, I knew she would be a big asset to our team,” Couch added.
When asked what the team was most looking forward to with the new addition, Laurie mentioned how important it is to promote the complete package.
“I am hoping to create new awareness for the Kalbones Grill’n Sauce brand both on and off the track by utilizing Kathy’s service to its full potential,” Laurie exclaimed. “I look forward to interviews with the media and increasing our popularity with the fans at the track and watching at home.”
Mike Couch agrees. He expressed his desire to expand promotion for not only the Kalbones brand but also to help build excitement for the IHRA Alcohol Funny Car class as a whole. A task the team has now placed upon Kathy and Performance by Fisher Productions.
