NHRA officials announced today that Sioux City Truck & Trailer, a leading distributor of high-quality heavy duty trucks and trailers, has extended its agreement as the Official Heavy Duty Truck Dealership of NHRA and the NHRA Safety Safari.

The official marketing partnership increases Sioux City Truck & Trailer’s participation in NHRA Championship Drag Racing. The company also is an associate sponsor of the nitro-powered Funny Cars driven by Cruz and Tony Pedregon.

“We look forward to generating even more awareness and recognition for Sioux City Truck & Trailer through this unique marketing partnership with the NHRA,” said Kevin Christensen, general manager of Sioux City Truck & Trailer. “We have been involved with NHRA for several years and we are certain that increasing our involvement with this official marketing program is going to provide us with a bigger platform to reach our target demographic. We believe it will have a direct impact on our sales and marketing efforts everywhere we do business.”

NHRA officials announced today that Sioux City Truck & Trailer, a leading distributor of high-quality heavy duty trucks and trailers, has extended its agreement as the Official Heavy Duty Truck Dealership of NHRA and the NHRA Safety Safari.

The official marketing partnership increases Sioux City Truck & Trailer’s participation in NHRA Championship Drag Racing. The company also is an associate sponsor of the nitro-powered Funny Cars driven by Cruz and Tony Pedregon.

“We look forward to generating even more awareness and recognition for Sioux City Truck & Trailer through this unique marketing partnership with the NHRA,” said Kevin Christensen, general manager of Sioux City Truck & Trailer. “We have been involved with NHRA for several years and we are certain that increasing our involvement with this official marketing program is going to provide us with a bigger platform to reach our target demographic. We believe it will have a direct impact on our sales and marketing efforts everywhere we do business.”

As part of the exclusive, multi-year agreement, Sioux City Truck & Trailer is providing NHRA with three Volvo 780 trucks and two trailers to add to its traveling fleet of vehicles that transport equipment to each NHRA Full Throttle Drag Racing Series event. In turn, NHRA is providing Sioux City Truck & Trailer with multiple exposure opportunities through a variety of NHRA marketing platforms, including National DRAGSTER, NHRA.com, the annual NHRA Fan Guide and track signage at every NHRA Full Throttle Series national event. In addition, Sioux City Truck & Trailer will have the opportunity to use the NHRA mark in its advertising and promotional campaigns. 

“We are pleased to welcome back Sioux City Truck & Trailer as a valued official sponsor of the NHRA,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “Their commitment to the sport is vital and keeps our show on the road from city to city during the NHRA Full Throttle Series season to entertain our fans across the country.”
 

Advertisement