New Braunfels, Texas-based Bahnbrëcker Slow River Blend Whiskey has signed on as an associate sponsor of Cruz Pedregon Racing for the final NHRA Camping World Drag Racing Series national event at Houston Raceway.  

“We’re a group of New Braunfels friends who love this town. The music, the people, the rivers, and of course the spirit and we wanted to pay tribute to the German pioneers who, in 1845, settled here where the Comal and Guadalupe rivers meet. Without them, New Braunfels wouldn’t be what it is today. So as a thank you, to those intrepid spirits, we created a family of celebrated spirits and named it Bahnbrëcker, which means trailblazer in German. We are excited to be with Cruz and his race team this weekend - they are true Bahnbrëckers" said Country music artist and Bahnbrëcker co-founder Randy Rogers.

Pedregon shared excitement and support for the partnership.  

“It is great having Bahnbrëcker on board with our team for Houston,” said the two-time Funny Car World Champion. “A new partnership that I am excited to grow with. I have great fans all over Texas with my families roots in El Paso, and looking forward to introducing them to Bahnbrëcker."