When you're in the entertainment business you entertain, but for one prominent NHRA sponsor, they didn't feel entertained. 

Lisa Michler, the face of Denso's marketing program in NHRA, took to Twitter to express her displeasure with the heavy-handed starting line antics. It's not the first time this has happened for other dignitaries in the sport including one team owner who threatened to leave and bring their team with them.

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— Competition Plus (@competitionplus) January 4, 2019