Congruity HR, specializing in HR support, benefits administration, payroll processing, and risk management for small to mid-sized businesses, has been announced as the title sponsor for the NHRA Pro Mod Drag Racing Series, according to Finish Line Consultants and NHRA officials.

The 10-race Congruity NHRA Pro Mod Drag Racing Series kicks off its season on March 7-10 at the 55th annual Amalie Motor Oil NHRA Gatornationals at Gainesville Raceway. This partnership marks Congruity 
HR’s introduction as a new sponsor for both NHRA and NHRA Pro Mod.

Congruity HR differentiates itself from larger providers by offering personalized services and assigning each business its HR dream team. 

Matt Lewis, Congruity President, expressed excitement about the partnership.

“We couldn’t be more excited about this partnership," Lewis said. "The passion displayed within the racing industry mirrors Congruity’s passion for helping our clients. We are looking forward to a great season and hope to start building relationships at the first race in Gainesville,” Congruity President Matt Lewis said.

The 2024 season, spanning 10 races nationwide, includes a historic visit to Firebird Motorsports Park in Phoenix on April 5-7. Following the Gainesville opener, NHRA Pro Mod will host four consecutive events in Chicago, Epping, Bristol, and Richmond to conclude the regular season.

After the Virginia Motorsports Park race, the series enters an extended break until the “Road to the Championship” playoffs, beginning at the NHRA U.S. Nationals in Indy. The season concludes with races in Charlotte, St. Louis, and the final showdown in Las Vegas on Oct. 31-Nov. 3.

Mirroring Congruity’s commitment to diversity, the NHRA Pro Mod Series showcases purpose-built racing vehicles exceeding 250 mph through high-horsepower engines, cutting-edge technology, and various power adders. This partnership enhances Congruity’s visibility through NHRA Pro Mod’s prestige and television coverage, presenting a unique opportunity for brand and sales growth.

“It’s exciting to have a new name like Congruity join as the title sponsor of the NHRA Pro Mod Drag Racing Series, which is set to have another standout season in 2024,” NHRA Vice President and Chief Development Officer Brad Gerber said. “These new partners get a great first-hand glimpse of these awesome cars and incredible racing action, as well as a great opportunity to work with our Pro Mod race teams and clients.”