Weather.com and local forecasters apparently aren’t doing the job for NHRA.

NHRA announced on Tuesday that it will employ BAM Weather (BAMWX.com) to provide weather data and forecasts. BAM Weather will provide weather data, forecasting, and support through its platform, Clarity, for NHRA operations.

“We’re excited to add BAM Weather as a partner for the NHRA,” NHRA Vice President of Racing Administration Josh Peterson said. “The weather is a huge factor in our sport, and their experts and standout technology ensure we will have the proper tools to make the most accurate weather assessments possible. Working with BAM Weather will allow us to make proactive weather-related decisions when it comes to our events as well.”

NHRA plans to make data-driven weather determinations using BAM’s detailed weather data hourly and daily, using what is regarded as the country’s most accurate, high-resolution conglomeration of computer models and direct commentary from BAM Weather meteorologists.

“The opportunity to partner with a global sports entertainment business like NHRA is extremely exciting for everyone here at BAM,” Director of Partnerships Lauren Thomas said. “Combined with that fact many of us here at BAM are avid and loyal fans of NHRA, that excitement is elevated to a whole new level. It is thrilling, to say the least, to be entrusted by the NHRA team to assist in mitigating weather concerns to provide the best event experience for their fans and drivers.”

According to a statement provided by NHRA, the Clarity platform brings human interaction back into the picture in a heavily automated world. By ensuring consistent interaction and communication on the platform, BAM aims to provide clients with an increased level of confidence when dealing with weather situations.

“It is the mission and expectation of BAM to not only provide state-of-the-art weather tools and information in our platform, Clarity, but to offer the best and most accurate meteorological support to help our clients make weather-related decisions,” Thomas said. “With weather playing such a crucial role in the event experience for NHRA, I know that having access to chat with our meteorology team anytime they need will be the key in making confident weather-related decisions.”