Alexis DeJoria knew her decision was going to be a tough one. Admittedly, a decision she pondered as early as July 2016 tested the boundaries of the entire emotional spectrum.
On Monday, October 9, 2017, just four days before the NHRA Fall Nationals outside of Dallas, Tex., the place where it all began for DeJoria, daughter of billionaire-entrepreneur John Paul DeJoria released a heavily emotional weight from her shoulder and announced her retirement at the conclusion of the 2017 season.
"I actually was kind of tossing it around last season, before Sonoma, just so you know," DeJoria said. "I don’t want anybody to think that was a deciding factor because it really wasn’t. But again I wanted you to know, it’s like you just want that one more year, just one more year, one more win, one more shot at the big, big trophy. And you know I started to lose sight of the things that I have done, and what I have accomplished.