ENDERS - THE OTHER STORY
Wed, 2007-01-03 08:32
Two sides to every story fits well with the real story going around behind the scenes regarding Erica Enders' decision to pass on the Revive-USA sponsorship. Our sources in the pits are telling us that while POWERade's Ben Reiling gave his blessings for the deal to go on before it was ever signed, a pair of prominent NHRA officials are said to have dropped subtle hints that the car could carry the backing but not to expect the sanctioning body to go out of their way to help promote the food, nutrition and beverage company on TV or in the media.
Pure Energy is Revive-USA's energy drink which is intended to compete with Full Throttle.