The Performance Racing Industry Show will broaden its efforts to attract future motorsports professionals when it opens Dec. 11-13, offering education tracks, networking events and hands-on competitions aimed at students exploring racing-industry careers.
Organizers say the expanded programming strengthens a workforce pipeline at a time when PRI’s exhibitor base is reaching its highest level in nearly two decades. More than 1,000 companies, including over 100 first-time exhibitors, are expected to attend.
PRI President Michael Good said the Show’s student offerings reflect a long-term priority. “These programs reflect PRI’s long-term strategy to strengthen the motorsports ecosystem by investing in education and workforce development,” Good said. “By creating meaningful connections between students and industry leaders, we’re ensuring the future of racing remains innovative and sustainable.”
The Next-Gen Education Track on Dec. 12 will feature sessions on employer expectations and career development, including “What Today’s Employers Are Looking For” and the Gear Up Girl lunch, powered by the SEMA Businesswomen’s Network. The seminars complement a wider curriculum of more than 50 sessions on technical performance, business strategy and marketing.
Students will also have access to the PRI Student Program Industry Networking Breakfast from 7:45–9 a.m. on Dec. 12 in the Sagamore Ballroom. The event will allow participants to meet team representatives, manufacturers and other exhibitors while exploring career paths across the industry.
The Hot Rodders of Tomorrow National Championship returns Dec. 10-13 with high school teams competing in a timed engine teardown and rebuild contest. The program, which has provided millions of dollars in scholarships, remains one of the Show’s most visible platforms for developing young technical talent.
PRI Show Director Karin Davidson said the student-focused programming aligns with the event’s wider role as a gathering place for the sport’s business and engineering communities. “The PRI Show is where the industry comes together to inspire and empower,” Davidson said. “Students will leave with new knowledge, valuable connections, and a clear view of the possibilities ahead.”
The motorsports industry contributes $69.2 billion annually to the U.S. economy and supports more than 318,000 jobs, according to PRI’s Motorsports Economic Impact Study. The Show is positioned as a hub for collaboration, technology exchange and workforce development during a period of steady growth.
Attendees from all 50 states and numerous countries are expected to travel to Indianapolis, representing teams, engine builders, fabricators, retailers, media and other sectors. Registration and hotel information for the 2025 event are available at PRI2025.com/Attend.
Performance Racing Industry supports racers, builders, tracks and businesses through advocacy, research, education and its monthly magazine, as well as by producing the annual trade show. More information is available at PerformanceRacing.com.
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