Finish Line Consultants has named Brandon Bernstein as its new director of partnerships, effective Aug. 1, the company announced Monday.
Bernstein joins the Georgia-based motorsports marketing firm after serving as director of partnership marketing at Lucas Oil Products. He brings experience in sponsorship, marketing strategy and executive management from both corporate and racing operations roles.
In his new position, Bernstein will oversee strategic partnership and sponsorship initiatives, working with clients across the racing industry to develop and execute programs. His responsibilities include sponsor acquisition and managing relationships.
“We are thrilled to welcome Brandon to the team,” said Debbie O’Rourke of Finish Line Consultants. “His background in both brand-side marketing and racing operations brings a unique perspective that will help elevate the services we offer our clients and partners.”
Bernstein said he looks forward to contributing to the company’s growth. “I’m excited to take on this new chapter with Finish Line Consultants,” he said. “The opportunity to help grow partnerships and build innovative sponsorship programs within NHRA Pro Mod and in a sport I’m so passionate about is truly energizing.”
Finish Line Consultants said the hire reflects the firm’s continued expansion in the motorsports marketing arena.
