CAMPING WORLD, NHRA EXTEND MARKETING PARTNERSHIP


Despite rumors suggesting Camping World, the World’s Largest Recreational Vehicle Dealer, is leaving the NHRA tour when their title sponsorship is complete, the NHRA confirmed today they have signed a multiyear extension to keep them as a premier partner for the upcoming 2024 race season and beyond.

The partnership between NHRA and Camping World initially began in 2020 and has flourished ever since. Under this new agreement, Camping World will retain its position as the Official RV, RV Dealer, and Outdoor Supply company of the NHRA. In addition, Camping World will gain increased exposure through various media platforms. This includes commercials and enhancements during NHRA on FOX broadcasts, digital advertising, social media integration, and strategic brand placement at race events.

This move paves the way for a new series sponsor, as reported on CompetitionPlus.com.

 

 

Marcus Lemonis, Chairman and CEO of Camping World, expressed enthusiasm about this extension.

“We like the loyal and growing NHRA fanbase and their affinity to camping,” said Marcus Lemonis, Chairman and CEO of Camping World. “NHRA recognizes the product it has in the sport of drag racing and its responsibility to serve its fans. We at Camping World look forward to continuing our relationship with the NHRA.”

NHRA President Glen Cromwell shared his excitement about the extended partnership, noting the seamless fit between the two organizations. 

“We are very happy and excited to announce that Camping World has extended its partnership with the NHRA. It is a perfect fit for our series,” Cromwell said. “Camping during the NHRA events has grown tremendously during the last four years that Camping World has been a partner, and while not at an NHRA drag race, the NHRA fan base indexes No. 1 of all major sports when it comes to camping, hunting, and fishing, making this continued partnership a natural fit.”

 

 

 

 

 

 

 

 

 

Categories: