JEGS, one of the largest automotive aftermarket suppliers in the U.S., has expanded its partnership with the Texas Motorplex to include year-round marketing and sponsorship activation at the historic drag racing venue south of Dallas.
Previously a sponsor of the JEGS Allstars event during the Stampede of Speed since 2023, JEGS will now support a range of events throughout the racing calendar, including street nights, bracket races, feature shows, and the 40th annual NHRA Texas Fall Nationals.
“JEGS has been a part of my life since before I built the Texas Motorplex,” said Billy Meyer, Texas Motorplex founder and co-owner. “When I started racing as a teenager, Jeg Coughlin Sr. would help me out by selling me his used funny car parts so I could afford to race. JEGS has always been about treating racers like family, and we are excited to expand our relationship with them.”
As part of the expanded agreement, the right lane scoreboard at the Motorplex will now carry the JEGS name, officially designating it as the “JEGS lane.” The company will also sponsor “Friday Night Live” during the NHRA Texas Fall Nationals, including special opening ceremonies and increased payouts for all four pro categories during nighttime qualifying.
Texas Motorplex will also promote a “Black & Yellow Bash” for Friday’s events, encouraging fans to wear JEGS colors during the JEGS Allstars and Friday Night Live activities.
“Friday Night Lights is such a big part of Texas high school football, and we want to bring that same energy to JEGS Friday Night Live,” said Christie Meyer Johnson, co-owner of Texas Motorplex. “We want all the fans to wear their black and yellow gear—or even better, wear some cool JEGS t-shirts or jackets—and really turn the grandstands black and yellow. We’ll have some fun contests to reward fans for the most creative and wild looks.”
JEGS has been a trusted supplier for do-it-yourself car builders and professional racers alike, offering high-performance parts for restorations, hot rods, muscle cars, and modern street machines. The company’s expanded involvement will also include on-site activation during major events like the Texas Invitational, NHRA divisional races, the JEGS Allstars competition, and the NHRA Texas Fall Nationals.
“This expanded partnership reflects JEGS’ long-standing belief that racers deserve consistent support both on and off the track,” said David Salin, marketing director at JEGS. “The Motorplex brings racers and fans together in a way that celebrates the spirit of drag racing. We’re proud to deepen our commitment to the racers and fans who fuel this incredible sport year-round, and we’re looking forward to seeing black and yellow in the lanes, in the stands, and throughout a full calendar of events.”
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