The motorsports industry generates $69.2 billion in annual economic activity and supports more than 318,000 jobs nationwide, according to a study released Wednesday by Performance Racing Industry.
Conducted by John Dunham & Associates, the study presents the most comprehensive analysis to date of the motorsports sector’s contributions to the U.S. economy in 2025.
Unlike event-based studies, this report evaluates the economic footprint of the entire ecosystem supporting racing—tracks, promoters, manufacturers, service providers, and race teams. It includes automobile, truck, motorcycle, and UTV/side-by-side racing.
The report found that motorsports workers earn more than $22.1 billion in wages and benefits annually. Additionally, the industry contributes over $8.2 billion in tax revenue—$5 billion federally and $3.2 billion at state and local levels.
This new economic analysis follows PRI’s 2024 Racing Market Report, which noted $8 billion in consumer spending on track-use only parts in 2023. Together, these studies paint a fuller picture of the racing industry’s financial scope.
As part of the release, PRI unveiled an interactive economic impact map for users to explore motorsports-related data by state and county. The site also includes infographics that stakeholders can use to communicate racing’s value at all levels of government.
The study aims to give policymakers and business leaders credible data to understand and support the industry’s growth. It serves as a tool for advocacy and strategic planning in motorsports.
“Racing holds a special place in American life, and this milestone report highlights the broad scope of the motorsports industry as an economic driver at the local, state, and federal levels,” said PRI President Michael Good. “Using these results as a foundation, PRI will continue to seek ways to foster the motorsports industry.”
Good emphasized the importance of continued support for businesses from racetracks to manufacturers. He said PRI’s mission includes ensuring the industry continues to bring communities together through competition and shared experiences.
The motorsports study complements a 2023 report by the Specialty Equipment Market Association (SEMA), which identified a $337 billion annual impact from the broader automotive aftermarket sector. While some overlap exists, PRI’s report focuses strictly on the racing sector.
PRI, acquired by SEMA in 2012, continues to advocate for the motorsports industry at all levels. The study used econometric models developed by the U.S. Forest Service and data from PRI, Data Axle, and other public sources.
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