PEAK Antifreeze & Coolant has launched its sixth annual “Race Down The Track” sweepstakes, offering fans the chance to have their names placed on the hood of Jack Beckman’s Chevrolet SS Funny Car. The promotional campaign is conducted in partnership with John Force Racing and culminates at the 2026 NHRA Finals in Pomona.
The program provides monthly entry opportunities through Sept. 10, 2026, with a total of 250 winners selected during the promotion. Participants can register at https://bit.ly/jfrhoodsweeps under the official sweepstakes guidelines.
The grand prize includes a VIP experience at the In-N-Out Burger NHRA Finals, featuring tickets for both Saturday and Sunday competition days. The winner will also receive round-trip airfare for two, hotel accommodations near the track, and vouchers covering transportation, food and merchandise.
In addition to travel benefits, the grand prize winner’s name will appear on Beckman’s Funny Car hood. The experience also includes an opportunity to meet John Force, Beckman and the John Force Racing team during race weekend.
The annual sweepstakes has drawn participation from thousands of fans across multiple generations. Organizers point to past moments that underscore its emotional connection to the sport’s fan base.
A notable example occurred in 2023 when PEAK responded to a request from a daughter seeking to honor her late father, Stan Eagle, a longtime John Force supporter. The company placed Eagle’s name on Force’s Funny Car at the NHRA Finals that year, creating what the family described as a meaningful tribute.
Program continuity has also been shaped by scheduling challenges. Inclement weather forced cancellation of on-track participation for the 2025 sweepstakes winners at the NHRA Finals.
Those participants are now scheduled to be featured on the PEAK Funny Car at the 2026 NHRA Winternationals in Pomona, April 9–12. The rescheduled appearance provides the group an opportunity to experience a 330-mph pass at a national event.
Company officials describe the promotion as a customer-focused initiative tied to grassroots engagement in drag racing. The campaign also aligns with broader brand marketing efforts connected to the #PEAKsquad fan community.
“No purchase necessary for entry; purchase of a PEAK product will not increase the odds of winning,” according to the official rules. “Odds of winning will depend on the total number of entries received. Void where prohibited.”
“To be eligible, an entrant must be a legal resident of the United States and reached the age of majority in their jurisdiction at the time of their entry,” the rules continue. Complete terms are available at https://bit.ly/jfrsweepsrules.
