DRM readers, get ready to receive a
surprise when Issue 1 for 2007 arrives in your mailbox. DRM is
currently undergoing a radical face-lift that will enable IHRA to better serve
its readers and advertisers with a stronger, more colorful DRM. The new
look will be more streamlined, more colorful and the size of a regular
magazine.
“We sit down
every year to tear apart the magazine, trying to figure out what changes we can
make to better serve our readers,” DRM editorial director Mike
Perry said. “One of the complaints we have
always heard about the magazine is the lack of color pictures. We decided to
reduce the size of the magazine to regular size and take the money we will save
on printing, materials and shipping and plow it back into providing more color
throughout the magazine. This is a drastic change, but we are very excited about
the new direction of DRM. I know our readers will love
it.”