On September 1, 2009, the Tuesday leading into the NHRA’s Mac Tools US Nationals event, U/S Sports Advisors will host its third in a series of seminars:  Ahead of the Game: What Every Athlete Needs to Know About Sports Business ™ – Motorsports Edition at Don Schumacher’s Race Facility.

“With a focus on the very popular NHRA, we are offering our seminar to young professionals, sportsman drivers and junior drag racers.  In doing so, we could not be more pleased to be welcomed by Don Schumacher Racing at its facility.” states Ken Ungar, leader of the seminars and President of U/S Sports Advisors.  Attendees will also be treated to a tour of Schumacher’s world-class facility, located two miles westnorth of O’Reilly Raceway Park in Brownsburg, Indiana.

On September 1, 2009, the Tuesday leading into the NHRA’s Mac Tools US Nationals event, U/S Sports Advisors will host its third in a series of seminars:  Ahead of the Game: What Every Athlete Needs to Know About Sports Business ™ – Motorsports Edition at Don Schumacher’s Race Facility.

“With a focus on the very popular NHRA, we are offering our seminar to young professionals, sportsman drivers and junior drag racers.  In doing so, we could not be more pleased to be welcomed by Don Schumacher Racing at its facility.” states Ken Ungar, leader of the seminars and President of U/S Sports Advisors.  Attendees will also be treated to a tour of Schumacher’s world-class facility, located two miles westnorth of O’Reilly Raceway Park in Brownsburg, Indiana.

In racing today, being fast is important, but it’s not enough.  Without adequate preparation for the winner-take-all industry of motorsports business, drivers risk derailing an otherwise promising career with a single misstep.   Designed with young drivers and their parents in mind, this seminar helps drivers define their own personal brand, create a game plan to promote their career and set a course to locate vital sponsorship dollars.  The seminars are based on Ungar’s book, Ahead of the Game: What Every Athlete Needs to Know about Sports Business (Sports Career Press, 2007), a complete primer for the challenges that athletes face off the field.  

Ungar states, “Our book, Ahead of the Game, has helped athletes from many sports get the information and skills required to build a professional career.  Since we first identified the need for a book of this type in motorsports, we wanted to give back to the sport by tailoring our Ahead of the Game Seminar Series to the needs of young race car drivers.”

U/S Sports Advisors, a sports business consultancy based in Carmel, Indiana, through the collaboration with athletes, team owners, agents, broadcasters, sponsors, the media and others, has developed the materials for Ahead of the Game Seminar Series.  Ungar’s sports business expertise has been highlighted in numerous national outlets including ABC World News Tonight, Good Morning America, ESPN News, Fox Business News, CNBC, Sports Illustrated, and the Sports Business Journal.     

The series kicked off at the Indianapolis Motor Speedway’s Brickyard Crossing in May working with rising stars from IRL’s Indy Lights and USAC series.  A second was offered at the Autobahn Country Club in July with a focus on road racing development drivers.  Additional details and registration information for the seminars is available on-line at www.AheadoftheGameSeminar.com .

 

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