Continuing its re-branding efforts and to prepare for the AHRA 2010 Reunion Tour, the American Hot Rod Association announced today a partnership agreement with Sterling Productions to produce licensed apparel and souvenirs to be available both online as well as at Reunion Tour events across the U.S. and Canada.

“We’re very pleased to have Sterling Productions alongside us as a marketing partner as we bring our AHRA brand of drag racing to the fans in 2010 and beyond,” said Troy Moe, CEO of AHRA. “They have a long list of satisfied customers in the motorsports world as well as major retailers and top brands, and we are counting on their experience to help us navigate the waters.”

Continuing its re-branding efforts and to prepare for the AHRA 2010 Reunion Tour, the American Hot Rod Association announced today a partnership agreement with Sterling Productions to produce licensed apparel and souvenirs to be available both online as well as at Reunion Tour events across the U.S. and Canada.

“We’re very pleased to have Sterling Productions alongside us as a marketing partner as we bring our AHRA brand of drag racing to the fans in 2010 and beyond,” said Troy Moe, CEO of AHRA. “They have a long list of satisfied customers in the motorsports world as well as major retailers and top brands, and we are counting on their experience to help us navigate the waters.”

For 25 years, Sterling Productions has built a stellar reputation providing specialty promotional materials for world champions like Kenny Bernstein, Jeff Gordon, Dale Earnhardt, Jr., as well as industry giants like Harley-Davidson and Anheuser-Busch.

Duane Johnson, Founder and CEO of Sterling Productions said, “We’re very excited to be a part of the AHRA and support Troy’s vision for the future. To be a part of such a historic re-branding is really an honor, and we’re all committed to bringing our full efforts to the table in order to help in any way possible. I’m confident fans will be very pleased with the quality of the merchandise and service we provide, and we’re looking forward to a long relationship that is a win-win for everyone involved.”

Moe said there are already designs in production for the upcoming races, and that fans will soon be able to see samples and pre-order AHRA merchandise on the AHRA website at: www.ahradragracing.com.