For the second time this season, Tasca Racing will switch from their familiar red-and-white Motorcraft schemes to the blue-and-white colors of FordParts.com.  Tasca and the Wood Brothers are bringing the FordParts.com liveries to compete in their respective NHRA and NASCAR races over the Labor Day Weekend, September 3-6.
 
Launched in June, FordParts.com allows repair shops, body shops, fleets, and do-it-yourselfers to order Genuine Ford and Motorcraft® parts online.  Once a part is ordered, consumers have the flexibility of choosing in-store pick-up or having the parts delivered to their home or shop. FordParts.com takes the guesswork out of ordering with VIN-search look up for over 280,000 parts and more than 22,000 detailed technical diagrams of parts and assemblies.

For the second time this season, Tasca Racing will switch from their familiar red-and-white Motorcraft schemes to the blue-and-white colors of FordParts.com.  Tasca and the Wood Brothers are bringing the FordParts.com liveries to compete in their respective NHRA and NASCAR races over the Labor Day Weekend, September 3-6.
 
Launched in June, FordParts.com allows repair shops, body shops, fleets, and do-it-yourselfers to order Genuine Ford and Motorcraft® parts online.  Once a part is ordered, consumers have the flexibility of choosing in-store pick-up or having the parts delivered to their home or shop. FordParts.com takes the guesswork out of ordering with VIN-search look up for over 280,000 parts and more than 22,000 detailed technical diagrams of parts and assemblies.
 
FordParts.com recently launched a national sweepstakes to coincide with the special paint schemes during the 2010 season.  In the “Double Up Sweepstakes,” entrants could win up to $25,000 in Ford authorized shop tools and equipment through the “Shop Shape-Up” Sweepstakes, or win a 2011 Mustang GT through the “Mustang 5.0 Fever” Sweepstakes.  To enter, visit www.FordParts.com.
 
Tasca ran his FordParts.com Shelby Mustang Nitro Funny Car at Old Bridge Township Raceway in Englishtown, New Jersey that same weekend.  He qualified seventh and won the race, marking his third career win and the first win for the online retailer.
 
The matching schemes will once again be seen in person by nearly 150,000 fans at Atlanta Motor Speedway and O’Reilly Raceway Park, as well as millions more on ESPN and ESPN2, providing FordParts.com with a huge national audience to generate awareness of the new website.
 
Since the launch of FordParts.com site in June, changes have been made to enhance the convenience of shopping for parts online. Elements that were added include:
• Interactive “Ask Your Dealer a Question” assistance
• “Customers who bought this part also bought” information
• Express Checkout
 
“We’re proud of the success the FordParts.com has shown over the last three months,” said Brett Wheatley, Director of Marketing, Ford Customer Service Division.  “Since June, when we first launched the site and raced the paint scheme in NHRA and NASCAR, more than 50,000 parts have been ordered.  We’ve met and exceeded the goals we set for FordParts.com and are continuously improving the site for our customers.”

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