Eaton Corporation's electrical business (Canadian Operations) has announced it will provide the primary sponsorship of drag racing veteran Carl Spiering for the seventh consecutive year.
 
“Eaton has been instrumental to our successful high-profile professional racing program,” said Carl Spiering.  “A winning marketing strategy has been established by Eaton that when combined with drag racing, provides a high level of entertainment for its customers, staff and distributor partners,” he went on to say.  “When you partner our racing with extensive marketing and public relations activities designed to promote the Cutler-Hammer and Powerware brands, it results in a powerful branding effort by Eaton.”
 
The 2008 strategy for the Eaton Cutler-Hammer Team is for early-season testing at South Georgia Motorsports Park in Valdosta, Ga., during the weekend of March 6 – 8. The team’s goals this season are to break the elusive six-second barrier, to win events, and to keep the Eaton Cutler-Hammer Racing Team at the forefront for its sponsors, its fans, and the media.

Eaton Corporation's electrical business (Canadian Operations) has announced it will provide the primary sponsorship of drag racing veteran Carl Spiering for the seventh consecutive year.
 
“Eaton has been instrumental to our successful high-profile professional racing program,” said Carl Spiering.  “A winning marketing strategy has been established by Eaton that when combined with drag racing, provides a high level of entertainment for its customers, staff and distributor partners,” he went on to say.  “When you partner our racing with extensive marketing and public relations activities designed to promote the Cutler-Hammer and Powerware brands, it results in a powerful branding effort by Eaton.”
 
The 2008 strategy for the Eaton Cutler-Hammer Team is for early-season testing at South Georgia Motorsports Park in Valdosta, Ga., during the weekend of March 6 – 8. The team’s goals this season are to break the elusive six-second barrier, to win events, and to keep the Eaton Cutler-Hammer Racing Team at the forefront for its sponsors, its fans, and the media.
 
“Our team has always qualified well, and in 2007 had two final round appearances at International Hot Rod Association (IHRA) Series events,” added Spiering. “While we had several very low six-second runs last season, one of our highlights was a personal career best quarter-mile run of 6.00-seconds at 237.63 mph in front of 1,000 Eaton VIP’s at the IHRA Canadian Nationals in Cayuga, Ontario.”
 
“Once again, we are excited to be involved with Carl and his team,” stated Paul Tlustos, Marketing Communications Manager, Eaton’s electrical business (Canada). “Carl and his team’s performance, both on and off the track have been very rewarding for Eaton, and we are pleased to be back supporting them for another new season.”
 
The 43-year old Spiering will be driving a new Tim McAmis Race Cars manufactured 1963 Chevrolet Corvette Stingray powered by an ERD (Engine Research & Development) 526-cubic inch Supercharged Hemi, built and maintained at the ERD facility in Jordan Station, Ontario, Canada.
 
“The team and I are extremely grateful for the support of the Eaton Corporation,” said Spiering.  “Eaton makes all this possible, and we’ll be doing our best.”
 
"We really enjoy traveling and representing Eaton and its customers loyal to the Cutler-Hammer and Powerware brands,” he went on. “Our interaction with Eaton industry guests during the racing program is something we all get a real charge out of. “These events seem to get bigger and better and the guests turn into instant fans which is inspiring for us.”