NAYLOR'S NEW SPONSOR
After an over two year relationship with his former primary marketing partner Jagermeister, the company made an abrupt change of plans in late 2007. While the company still wanted a relationship with Naylor and Naylor Racing, their reduced level of support hindered Naylor’s long term plans of moving forward and growing his team. In what is a shock to most, Naylor declined their offer and decided to carry on and look for another company to co-market.
Naylor’s work ethic and overall attention to detail didn’t go unnoticed.
It’ no surprise; he, his wife Jane and entire team promoted Jagermeister endlessly, through numerous appearances, both on and off track events, as well as his very popular hospitality area as it was hard to miss the familiar orange and black.
Now on the midst of beginning his third full year in the
NHRA PowerAde Drag Racing Series, this fan favorite will be flying the colors
of a new primary marketing partner,
“I was introduced to some of the executives last year as
they were invited guests into our hospitality, their drink was a perfect
compliment for our former marketing partner at the time, and one thing led to
another. We have been talking the past few months and with the position they
are in right now and what we can offer them makes perfect sense to work
together. The days of just traditional sponsorships are a thing of the past. Both
parties need to have a vested interest in each other, and we have that.
”We love the taste of VegasFuel and believe in their entrepreneurial business
model. We can’t wait to introduce our fans to the great taste of VegasFuel and
the opportunities that come along with it and to participate in the growth of
this dynamic organization through investment and distribution territories.”
“We believe this strategic partnership with Naylor Racing is
actually anything but racing. Max, Jane, Bill, along with their group is the
most supportive, outgoing, and friendly business associates we could ever ask
for. The reason for this arrangement is due to their ability to market like no
other, take care of clients, and have fun in the process. We view Naylor Racing
a strategic part of our overall marketing and distribution team. What they did
for Jagermeister the past two years is nothing short of stupendous. We actually
got along very well with Jagermister and it was due to the praises from them
regarding Naylor Racing’s team that we simply couldn’t pass up this
opportunity. Our combined efforts will enable this company to grow, and expand
much faster with them at our side and as a significant art of our team”
If past performance is any indication, be prepared to see the new RED and black colors displayed proudly!