PROLONG RE-SIGNS FOR 2008 TWILIGHT CRUISE SPONSORSHIP AT PARKS NHRA MUSEUM
Wed, 2008-02-27 03:15
For the second consecutive year, GoldenWest Lubricants and its Prolong® brand
will be the title sponsorship for the Prolong® Twilight Cruise Nights at the
Wally Parks NHRA Motorsports Museum, presented by the Automobile Club of
Southern California.
"We're pleased with the results we've seen from our marketing efforts at the Museum's Twilight Cruise Nights," said Dan Griffiths, president of GoldenWest Lubricants. "Our sales to this important performance car market have increased as has our brand recognition, as we support the Parks Museum."
"GoldenWest Lubricants is an important marketing partner for us," said Tony Thacker, executive director of the Parks Museum. "We're pleased that their marketing and sales results reflect the depth of their commitment. This renewal shows that they're getting tangible results from their Museum connection." For the second consecutive year, GoldenWest Lubricants and its Prolong® brand will be the title sponsorship for the Prolong® Twilight Cruise Nights at the Wally Parks NHRA Motorsports Museum, presented by the Automobile Club of Southern California.
"We're pleased with the results we've seen from our marketing efforts at the Museum's Twilight Cruise Nights," said Dan Griffiths, president of GoldenWest Lubricants. "Our sales to this important performance car market have increased as has our brand recognition, as we support the Parks Museum."
"GoldenWest Lubricants is an important marketing partner for us," said Tony Thacker, executive director of the Parks Museum. "We're pleased that their marketing and sales results reflect the depth of their commitment. This renewal shows that they're getting tangible results from their Museum connection."
Beginning on Apr. 2, the Prolong® Twilight Cruise Nights are held on the first Wednesday night of each month through December, except that there will be two cruises in August and none in September due to the Los Angeles County Fair. The popular events feature free admission to the Museum, and a chance to see hundreds of street rods, hot rods and muscle cars in the parking lots.
In addition to Apr. 2, the dates for 2008 are May 7, June 4, July 2, Aug. 6th, Aug. 27, Oct. 1, Nov. 5th and Dec. 3 when the Museum holds its annual charity toy drive.
"We're pleased with the results we've seen from our marketing efforts at the Museum's Twilight Cruise Nights," said Dan Griffiths, president of GoldenWest Lubricants. "Our sales to this important performance car market have increased as has our brand recognition, as we support the Parks Museum."
"GoldenWest Lubricants is an important marketing partner for us," said Tony Thacker, executive director of the Parks Museum. "We're pleased that their marketing and sales results reflect the depth of their commitment. This renewal shows that they're getting tangible results from their Museum connection." For the second consecutive year, GoldenWest Lubricants and its Prolong® brand will be the title sponsorship for the Prolong® Twilight Cruise Nights at the Wally Parks NHRA Motorsports Museum, presented by the Automobile Club of Southern California.
"We're pleased with the results we've seen from our marketing efforts at the Museum's Twilight Cruise Nights," said Dan Griffiths, president of GoldenWest Lubricants. "Our sales to this important performance car market have increased as has our brand recognition, as we support the Parks Museum."
"GoldenWest Lubricants is an important marketing partner for us," said Tony Thacker, executive director of the Parks Museum. "We're pleased that their marketing and sales results reflect the depth of their commitment. This renewal shows that they're getting tangible results from their Museum connection."
Beginning on Apr. 2, the Prolong® Twilight Cruise Nights are held on the first Wednesday night of each month through December, except that there will be two cruises in August and none in September due to the Los Angeles County Fair. The popular events feature free admission to the Museum, and a chance to see hundreds of street rods, hot rods and muscle cars in the parking lots.
In addition to Apr. 2, the dates for 2008 are May 7, June 4, July 2, Aug. 6th, Aug. 27, Oct. 1, Nov. 5th and Dec. 3 when the Museum holds its annual charity toy drive.
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