GILBERTSON'S NEW SPONSOR
Thu, 2008-03-27 06:36
Jay Pennington, Managing Director of Extraodinario Brands, brand owner and
importers of Tradicion Azul Tequila, announced that Tradicion Azul will join
forces with Nitro Funny Car racer Bob Gilbertson starting at this weekend's
O'Reilly Auto Parts NHRA Spring Nationals in Houston, Tex.
This is an exciting venture for us into the sport
of professional drag racing," Pennington said. "We formed Extraodinairo Brands
with the vision to provide the finest quality Tequila products to the Tequila
aficionado and what better way to get the word out there about our
new product than to be involved with a Nitro Funny Car. These cars run on
high-octane nitromethane and Tradicion Azul, being 109 proof, is the high-octane
Tequila that's perfect for fans of the fastest racing in the
world."
Gilbertson is equally excited about this
partnership.
"To have a company like Tradicion Azul
Tequila come on board is a perfect match for this team," Gilbertson added.
"Tradicion Azul is looking to get their brand known by the hip 20s something
generation and what better way to get to them than drag racing. With Tradicion
Azul's support we now have the resources to compete at the level it takes to be
successful and the whole team is looking forward to getting back on track. Our
team, with the help of our Manager of Business Development, Susan Teddy, will
make sure that they enjoy their first time at a NHRA national
event."
Tradicion Azul Tequila is made from 100% pure, estate grown blue Agave from
the highlands of Los Altos in Jalisco, Mexico and at 109 proof is one of the
highest quality extra premium Tequilas on the market. It's made for mixing into
popular Tequila drinks like Margaritas and Tequila Sunrises and a little goes a
long way. Their slogan is: "Tradicion Azul Tequila makes the hottest frozen
drinks on the planet."
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