The NHRA has visions of bringing drag racing to a larger scale. Today, the Glendora, Ca.-based sanctioning body retained the services of Edelman, PRWeek’s 2007 Large Agency of the Year, to provide support and counsel with the implementation of its national public relations campaign.

Edelman will push the major non-automotive and major automotive media venues while the NHRA's current media relations department will handle local media for various national events as well as the drag racing community. This move is intended to bring more exposure in the mainstream media outlets such as Sports Illustrated and the major television networks.

Edelman will be targeting predominantly non-endemic media in the lifestyle, health & fitness, fashion and general news categories in addition to building NHRA’s presence across multiple New Media platforms. Edelman intended to reach major markets for drag racing …

The NHRA has visions of bringing drag racing to a larger scale. Today, the Glendora, Ca.-based sanctioning body retained the services of Edelman, PRWeek’s 2007 Large Agency of the Year, to provide support and counsel with the implementation of its national public relations campaign.

Edelman will push the major non-automotive and major automotive media venues while the NHRA's current media relations department will handle local media for various national events as well as the drag racing community. This move is intended to bring more exposure in the mainstream media outlets such as Sports Illustrated and the major television networks.

Edelman will be targeting predominantly non-endemic media in the lifestyle, health & fitness, fashion and general news categories in addition to building NHRA’s presence across multiple New Media platforms.

This announcement comes on the heels of a partnership with global sports and entertainment firm IMG to assist with sponsorship sales.

“This partnership further exemplifies our resolve to bring the quickest, fastest and most entertaining form of Motorsports to market in the mainstream community,” said Jerry Archambeault, NHRA vice president of public relations and communications. “We have a great story to tell and who better to help us communicate it than Edelman, which has a proven track record in motorsports.”

Edelman’s team will be led by Gregory Lee Hendricks, head of Edelman’s Motorsports division based in the company’s Chicago office.  He will be supported by a team of motorsports and sports and entertainment experts around the company’s U.S. network including Edelman’s recent expansion into the key Motorsports hub of Charlotte.

“We are excited to partner with NHRA to help build on the league’s continued success,” said Edelman Motorsports Senior Vice President and Chicago Group Head Gregory Lee Hendricks.  “The NHRA is a vibrant and exciting sport filled with a diverse group of drivers and personalities and we look forward to introducing this great sport to a wider audience.”