Matco Tools has launched a new, interactive technical educational program website, www.matcotools.com/TechEd/. The contemporary site prominently features Matco Tools Top Fuel driver Antron Brown and Courtney Hanson, host of Spike TV’s Powerblock.

“This new Matco Tools Tech Ed site is more than just a portal for users and students,” Matco Tools Director – Commercial, Government and Export Sales, Jeff Peterson said. “The site was designed as a fun place to visit with easy navigation and we hope that users will bookmark the site and log on frequently. This is a micro site for students and instructors and it’s loaded with video and expanded content and discounts on industry-leading Matco Tools.”


Matco Tools has launched a new, interactive technical educational program website, www.matcotools.com/TechEd/. The contemporary site prominently features Matco Tools Top Fuel driver Antron Brown and Courtney Hanson, host of Spike TV’s Powerblock.

“This new Matco Tools Tech Ed site is more than just a portal for users and students,” Matco Tools Director – Commercial, Government and Export Sales, Jeff Peterson said. “The site was designed as a fun place to visit with easy navigation and we hope that users will bookmark the site and log on frequently. This is a micro site for students and instructors and it’s loaded with video and expanded content and discounts on industry-leading Matco Tools.”

Matco Tools, a manufacturer and distributor of quality professional automotive equipment, tools and toolboxes, has a special discount program for qualified vocational students. The innovative Matco Tech Ed website user is typically an 18-25-year-old community college and technical school student in the field of general automotive, diesel, paint and body, marine, motorcycle, aviation, or an OEM program. With that in mind, the content ranges from the latest in Matco products, to special student promotions, and even the ability to search for employment while attending school or after graduation.

“Matco (Tools) is really taking the right approach with the new tech ed site,” Brown said. “It’s very modern and hip and the younger generation that have Facebook and Myspace pages and use YouTube will really enjoy this new site. It’s also a great way for students to get high-quality Matco Tools at an entry level price. This is why Matco is America’s No. 1 Tool Franchise.”

“The goal in creating this site was to really grab the attention of Gen Y and those who often utilize the web,” Matco Tools web manager, Brian Katzenmeyer added. “Creating that brand loyalty at a young age is very important to Matco’s objectives. This site allows Matco to target new techs in the marketplace and offer a great product at a discounted price.”

Matco Tools is a manufacturer and distributor of quality professional automotive equipment, tools and toolboxes. The Matco Tools product line now numbers more than 13,000 items. Matco Tools is a subsidiary of Danaher Corporation, a Fortune 500 company and key player in several industries, including tools, environmental and industrial process and control markets. Matco began operation in 1946 and, since 1979 has sold products directly to professional automotive technicians, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors. Matco franchisees are easily recognized in their white trucks bearing the familiar Matco logo. Today, Matco distributors operate in all 50 states, Canada and Puerto Rico.