KALITTA BRINGS CONSIDERABLE MARKETING FIREPOWER TO NORWALK WITH SEALMASTER AND APPLIED INNOVATION SPONSORSHIPS
At 118 miles, Norwalk Raceway Park is Kalitta Motorsports’ home track, and what better place to showcase a marketing partner?
Kalitta Motorsports’ flagship driver will be flying the branding and logos of long-time marketing partner SealMaster during the NHRA Norwalk Nationals this weekend when the NHRA Camping World Drag Racing Series rolls into Summit Motorsports Park. Additionally, Applied Innovation, the award-winning Michigan-based company with over 35 years of expertise, provides imaging, technology, and automation services for businesses across all industries, will be taking over the front sections of the Kalitta and Shawn Langdon Top Fuel dragsters.
“The Norwalk track is the closest race to our race shop as well as the SealMaster headquarters, so this will be a cool event to run this SealMaster Top Fuel dragster,” said Kalitta who is currently sitting in the Top Fuel Top Ten. “They get huge crowds at Norwalk, and I know we will have a ton of folks from our shop as well as SealMaster at the race.”
SealMaster, a global leader in the manufacturing and distribution of pavement maintenance products and equipment, has been a major sponsor with both Kalitta Motorsports and the NHRA, which features the wildly popular SealMaster Track Walk on Sunday mornings of race day.
Throughout the years, Kalitta Motorsports and SealMaster have hosted several unique events, from sponsor summits to open house tours highlighting the various motorsports partnership both companies share. The ability for SealMaster to host current and potential customers is one of the considerable benefits of the marketing partnership. The Kalitta Motorsports pit side VIP experience is a highlight allowing guests to get up close and personal with not just the drivers like Kalitta and his teammates Shawn Langdon and J.R. Todd but also to see the crews work on the race cars throughout the weekend.
“With our franchise system’s Sandusky headquarters just minutes away from Norwalk, this is a perfect event to showcase our partnership with Kalitta Motorsports and the NHRA,” said Jason Hedlesky, SealMaster director of franchise development. “We have had a tremendous relationship with the team, and we’re excited to see Doug pilot the SealMaster Top Fuel dragster. Our goal is to continue to keep SealMaster top of mind with Kalitta and NHRA fans. The series provides a great platform for entertaining our guests at events while reaching a captive national audience at the same time.”
For over three seasons Applied Innovation, formerly Applied Imaging, has been building its business-to-business relationships with Kalitta Motorsports and a host of companies associated with NHRA drag racing.
“We started our relationship with Applied Innovation in 2019, and we are excited to be a part of their growth over the past three years,” said Chad Head, Kalitta Motorsports General Manager. “They are very active participants in our annual sponsor summits and have supported several initiatives away from the track as well. Their business is built on speed, precision, and teamwork which matches our business goals perfectly. I am excited to see them highlighted on Doug and Shawn’s Top Fuel dragsters this weekend.”
This weekend will be the first time Applied Innovation has had a major presence on two Top Fuel dragsters at the same event. In previous seasons they have taken the primary position on Doug Kalitta’s Top Fuel dragster during the Norwalk Nationals. Applied Innovation will also utilize the Kalitta Motorsports VIP hospitality experience for their employees and customers during the race.
“We wanted to try something different this season and get a prime spot on two of the best Top Fuel dragsters in the sport,” said Scott Grinwis, Director Business Development for Applied Innovation. “Doug has been running great all season, and Shawn was just in the final last weekend. We would love to see an all-Kalitta Motorsports Top Fuel final at the Norwalk Nationals with our Applied Innovation branding right up front on both race cars. We get a lot of business done at the track, and it is a great environment for our customers and clients.”