NHRA GETS TV VIEWERSHIP BUMP FOR NORWALK BROADCAST

 

 

The NHRA Camping World Drag Racing Series made waves on Sunday as viewers flocked to watch the Summit Racing Equipment NHRA Nationals eliminations from Summit Motorsports Park. FOX Broadcast Network reported an impressive average of 818,000 viewers tuning in for the event, reflecting a 17-percent increase compared to last year's race at the same venue. The excitement reached its peak during the later rounds, with nearly 1 million viewers watching the action unfold.

This surge in viewership comes as part of the NHRA's partnership with FOX Broadcast Network, providing a valuable opportunity to showcase the sport to a wider television audience. 

"Presenting NHRA championship drag racing all summer long on FOX Broadcast Network is a terrific opportunity to showcase our sport to an expanded television audience," said NHRA Vice President of Broadcast, Steve Reintjes. "Last weekend was a fantastic start to our upcoming run of FOX broadcasts."

The Summit Racing Equipment NHRA Nationals kicked off a series of four consecutive races scheduled to air on FOX. This lineup includes the highly-anticipated three-race Western Swing in July, commencing with the final race at Bandimere Speedway in Denver from July 14 to 16, followed by stops at Pacific Raceways in Seattle and Sonoma Raceway in Sonoma, California.

Moreover, the NHRA will make six appearances on FOX over the course of seven races, making it an exciting summer for fans. Detailed information regarding the NFL adjacent broadcast on FOX will be announced shortly. The summer schedule also features the Lucas Oil NHRA Nationals in Brainerd in August and the prestigious Dodge Power Brokers NHRA U.S. Nationals in Indianapolis over Labor Day Weekend.

This successful collaboration between NHRA and FOX began in 2016 and was recently extended to a multi-year agreement, offering expanded coverage and an NFL adjacent event during the Countdown to the Championship. Additionally, viewers can look forward to five hours of finals coverage at the NHRA U.S. Nationals over Labor Day Weekend each year.

 

 

 

 

 

 

 

 

 

 

 

 

 

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