OLD WORLD INDUSTRIES INVESTS IN PEAK BLUEDEF PRODUCT LINE
Old World Industries has announced investments to enhance the purity of its PEAK® BlueDEF® diesel exhaust fluid through a new triple-filtration process. In the first quarter of 2025, the company will also introduce updated packaging for both PEAK® BlueDEF® and PEAK® BlueDEF PLATINUM®.
Director of Product Management Randy Turner emphasized the importance of fluid purity.
“As even the smallest contaminant can create significant issues for your vehicle, it is critical that your diesel exhaust fluid is of the highest purity. BlueDEF® has always been manufactured to the highest quality and purity standards, but this new process offers consumers an extra layer of assurance,” said Randy Turner, director of product management. “Every batch of PEAK® BlueDEF® and PEAK® BlueDEF PLATINUM® is now triple-filtered, lab-tested, and secure-sealed to provide ultimate protection from contaminants.”
Both PEAK® BlueDEF® and PEAK® BlueDEF PLATINUM® can be used with all diesel SCR systems. The non-flammable formula includes an easy-pour dispensing nozzle, ensuring safe handling.
Old World Industries is one of the largest privately held companies in the automotive aftermarket, based in Northbrook, Illinois. Its brands include PEAK® Performance Automotive Products, BlueDEF® Diesel Exhaust Fluid, and FINAL CHARGE® Heavy Duty Coolant among others.
The announcements will be made at the AAPEX Show, November 5-7 at the Venetian Convention & Expo Center.
For more details, visit booth #A2245 or check peakauto.com.