REDLINE SHIRT CLUB KEEPING DRAG RACING'S MEMORIES ALIVE
There's a full plate, and then there's what Scott Bathurst regularly juggles as the driving force behind the popular Classic Graphix brand. When you need a high-quality t-shirt made for your race team, Bathurst is your MSH guy. In some circles, an MSH guy "makes stuff happen."
Classic Graphix's popularity makes it challenging to stay ahead of the demands for their services. The mere act of breathing is often a challenge, and sleeping is a luxury. Bathurst estimates that around 200 race teams and entities rely on him for their t-shirt merchandising.
In November 2022, Bathurst sarcastically admitted he wasn't busy enough and took on an additional challenge for the good of the sport.
Bathurst purchased the Red Line Shirt Club, a program that provides collector t-shirts monthly to its subscribers.
Red Line Shirt Club, the brainchild of Randy Ranew, a former drag strip operator, provided drag racing fans, for a monthly fee, a t-shirt of days gone by and a collectible handout card telling the history of the featured car.
Ranew passed in June 2021 after a brave battle with cancer. Behind the scenes, Bathurst helped Ranew's wife, Suzan, as she kept her husband's passion running.
Bathurst became the logical choice when the option presented itself about keeping her husband's dream going.
"It was a natural fit for me, so I thought, 'What the heck, I could work more hours," Bathurst admitted.
So how does the Redline Shirt Club work?
The Red Line Shirt Club is a membership club, and for $24 monthly dues, its members get a new vintage drag racing shirt pre-1985. If you are a husky fella and need a 2X, it's $26.50, and a 3X or bigger, $29.50. The prices of the RLSC t-shirt fall in line with the average costs of the leading online options.
"I don't really know what shirt you're getting each month, but everybody gets the same shirt in December," Bathurst explained. One, a new design is done, and it goes to every member. Each month, your card is hit for $24, and then the shirt goes out, and the next month, it'll be a whole new design."
Bathurst has a passion for drag racing and turned to t-shirt production decades ago to keep him involved in the sport.
"I started in the garage as a hobby back in 1988, making T-shirts for all the old drag strips around Southern California that have been closed down," Bathurst said. We would go to the automotive swap meets and sell them out of the back of the truck."
Then, as Bathurst remembers, his Prince Charming walked up to him one day. In those days, an iconic drag racer who answered to the nickname Mongoose was the man who made a difference in Bathurst's success in drag racing.
"I met Tom McEwen at a car show, and I started buying T-shirts from him and selling them at the shows," Bathurst said. "And then I got a call from Ed McCulloch when he had the Miller High Life car, and they had just run 5.13 down in Texas, and he called me up and said, 'Hey, I heard you're the new guy doing T-shirts."
"I'm like, 'Who the hell is this?"
"He said, 'Oh, Ed the Ace McCulloch. I got your number from McEwen.'
And, just like that, Bathurst became the t-shirt supplier to the stars and a growing client list that expanded to include Kenny Bernstein, Darrell Gwynn, Scotty Cannon, and many more.
He's not a fireman by trade, but Bathurst has become a popular choice for racers because of his ability to put fires out. He points out that he's not a miracle worker but has managed to pull out a few dozen in his career.
"We've got two big automatics that can run 4 or 500 shirts an hour," Bathurst explained. We have three embroidering machines that'll each sew eight hats at a time. But the size of the building—19,000 square feet in Los Angeles County—means you've got to move product to pay for the building."
The addition of the Red Line Shirt Club to what can be an overwhelming portfolio is something Bathurst is excited to get underway.
"We just keep coming up with new and exciting shirts for our members," Bathurst said. It's a fun deal, and we hope more drag racing fans will get involved. I am excited to ensure Randy's dream keeps going."
Want to give the Red Line Shirt Club a try? CLICK HERE