Don Schumacher, owner of NHRA drag racing’s largest team and multimillion-dollar global firm Schumacher Electric, was devouring his daily copy of The Wall Street Journal 20 years ago. A specific article caught his attention.
It traced the U.S. Army’s experience of recruiting a young man or woman for duty, from first contact to getting a signature on the dotted line and shipping him/her to boot camp, and put a dollar figure to the process.
According to Jack Beckman, one of Schumacher’s NHRA Funny Car champions, “He thought, ‘I’m a great businessman, and I think I can help them do this in a less expensive way.’ And the racing program, with Tony Schumacher as the driver, was so successful that even when a government mandate came out that said the government ‘can’t be spending money on X and Y and Z’ and the Army had to pull out of NASCAR, Don said, ‘Time out, guys. You’re not spending money on drag racing. You’re saving money with drag racing.’ And he showed them the numbers. And they said, ‘You know what? You’re right.’”