This time, they’re talking Taurus.
Last fall, Ford Racing’s top personalities in the NASCAR Sprint Cup
Series and NHRA Full Throttle Drag Racing Series gave race fans access
to their behind the scenes thoughts, videos and photos as they test
drove a variety of Ford’s 2009 product lineup.
They’re back once again, but this time they’ll be showing off the new
2010 Taurus and Taurus SHO as Ford officially kicks off “I’m Driving
One,” an online national sweepstakes where one lucky winner will take
home Ford’s latest all-new Taurus in December.
The online campaign officially launches today at www.imdrivingone.com, as well as a variety of Ford, driver and team websites.
“We continue to look for unique ways to utilize our personalities and
racing programs to support the company’s primary goal of selling cars
and trucks,” said Brian Wolfe, director, Ford North America
Motorsports. “Last fall, the first ‘I’m Driving One’ campaign proved
to be a big hit, both with consumers, and with our drivers, so we
decided to bring it back this year for the launch of the all-new
Taurus. I think race fans are going to have fun while learning more
about Ford’s new flagship.”