CSK Auto, Inc. has exercised its option to renew its primary sponsorship of
Del Worsham's NHRA Nitro Funny Car for the 2008 season, which will mark the
12th year the auto parts company has backed the successful and popular
driver from Southern California. In conjunction with the renewal, the
company and racing team have announced a shift in their marketing strategy,
as they now will focus their resources on Worsham's car alone. CSK has
sponsored two Checker, Schuck's, Kragen Funny Cars since 2000, with a
variety of drivers filling the seat, including Jeff Arend who is
currently completing his first year with Worsham Racing.
"Our
partnership with Del Worsham and his organization has been very beneficial
to us for 11 seasons, and we're extremely excited to renew our agreement
with Del for 2008," said Jim Schoenberger, Vice President-Marketing for
Phoenix-based CSK Auto. "In today's business world, highly focused and
nimble organizations are the ones best able to lead the way, and we feel
it's in everyone's best interest to place all of our focus on Del and his
red Checker, Schuck's, Kragen team in 2008, rather than spread our support
and the team's infrastructure over two duplicate
organizations.
"Having been associated with Del, his father Chuck, and
the Worsham Racing organization since the start of the 1997 season, we're
all excited to extend what has been a very successful relationship through
the 2008 NHRA POWERade season. This excitement extends from our
corporate office, through our distribution centers and store crews,
right into the heart of our customer base. We're all great fans of NHRA
Drag Racing and the Worsham team."