(8-3-2006) – America’s Baby Cancer Foundation (ABCF) and SpeedFreaks have inked a long term and integral marketing partnership to help raise the awareness of children's cancer. In addition, Kenny Sargent and Lugg Nuttz, hosts from the SpeedFreaks Radio and Television programs, have been elected to its Board of Directors.
“SpeedFreaks finally found a cause we could really grab a hold of and make a difference," says Sargent. "Serendipitously, it was a charity golf tournament that started the Freaks' wheels to roll after we met Samiya, Matthew and Eddy, three of the many children America’s Baby Cancer Foundation's helps from the Kaiser Permanente Hospital ’s Pediatric Cancer program."
"It is with great pleasure that the Board of Directors welcome the SpeedFreaks team," declares Phillis Lane, President and Vice-Chairman of ABCF. "The Foundation welcomes the commitment and enthusiasm exhibited by both gentlemen and is excited to be working with such a great and ubiquitous media outlet as SpeedFreaks."
Lugg Nuttz became a supporter of America’s Baby Cancer Foundation three years ago by organizing an event at Irwindale Speedway in Los Angeles for the families of UCLA/ Mattel Children's Hospital, Miller Children's Hospital and the Kaiser Permanente Hospitals. At the Speedway, Lugg met some of the children who are currently battling cancer and their families. Through his efforts, Irwindale Speedway established a program where it now provides ABCF families with tickets for Saturday night races.
"You talk about a wake up call, baby cancer will affect over 11,000 children under the age of 15 this year," says Lugg Nuttz. "If that wasn't enough, childhood cancer rates are ncreasing at a rate of approximately 1% each year. SpeedFreaks' massive blanketed media exposure will without a doubt assist in baby cancer awareness"
Building on the Irwindale Speedway success, SpeedFreaks intend to capitalize on the relationships with other motorsports' venues, drivers, riders, teams and sponsors that have been so kind to the show over the years and come up with creative opportunities and events for these children to enjoy.