With the intent of better reaching and servicing its fan base, the National Hot Rod Association (NHRA) has retained the services of Hedges & Company, a database marketing agency in Hudson, Ohio, to assist the world’s largest motorsports sanctioning body with a comprehensive database marketing initiative in 2010.
“We’ve launched our database marketing initiative in order to better communicate with NHRA fans and to add value for our sponsors and partners,” said Gary Darcy, senior vice president, sales and marketing, NHRA. “Aligning our efforts with Hedges & Company makes perfect sense given their extensive knowledge and success in database marketing and the drag racing marketplace.”