The Motorcraft/Quick Lane association with Bob Tasca Racing represents an
(L-R) Brett Wheatley, Director of Marketing, Ford Customer Service Division, Bob Tasca, Darryl Hazel, President of Ford Customer Service Division and Senior Vice President of Ford Motor Company
entirely new methodology which leans heavily on new media to achieve long established goals.
Darryl Hazel, President of Ford Customer Service Division and Senior Vice President of Ford Motor Company, visited Old Bridge Township Raceway Park in Englishtown, N.J., to make a hands on appraisal of the program.
“I'm really impressed,” said Hazel, when asked about what he had seen so far. “The guys have done of a great job. The fan involvement, the level of interest; you look at the people who are here at the races are the type of people who buy are cars and buy are parts. It's exactly what we should be doing.”