Moving into the 2022 NHRA Camping World Drag Racing Series season, Kalitta Motorsports is once again expanding its marketing and business-to-business (B2B) relationship with Dallas-based CMR Construction & Roofing. Over the last seven months of 2021, the program grew from a major associate relationship to ultimately CMR sponsoring the Kalitta Motorsports B2B Summit in advance of the Charlotte NHRA national event in September and Shawn Langdon running a fully branded CMR Construction & Roofing Top Fuel dragster at the Las Vegas NHRA National event in October. This season, CMR will be the primary sponsor on Langdon’s 11,000 horsepower Top Fuel dragster for six races beginning with the historic Gatornationals and including full branding at the Charlotte Four-Wide Nationals, Bristol, Sonoma, Brainerd, and during the Stampede of Speed NHRA National event in Dallas. Additionally, CMR will continue to be the presenting sponsor at each of the Kalitta Motorsports B2B Summits.
“We got off to a great start in 2021 with CMR Construction & Roofing, and the momentum just kept building,” said Chad Head, Kalitta Motorsports General Manager. “This program is a textbook example of how our business-to-business model shows immediate returns for our sponsors. We, CMR, and especially its CEO, Steve Soule, took advantage of every opportunity to network with our sponsors and NHRA partners over the back half of the season. They saw results and are growing their program with us.”