John and Ashley Force, Bob Tasca III to participate in ad campaign ...
Ford’s Drive One campaign has proven to be a successful
marketing initiative that has helped draw attention to new Ford cars
and trucks and showcasing the company’s innovative technology. This
week, Ford Racing launches its own version of the campaign, ‘I’m
Driving One,’ that will make its debut online on various Ford, team and
driver websites.
Seven high-profile Ford Racing personalities will comprise the core of
the ‘I’m Driving One’ initiative, which will be aimed at uniting these
racing heroes and their fan base with Ford’s diverse 2009 line-up of
products.
The seven-week campaign will kick off September 24 featuring the
father-daughter tandem of 14-time Funny Car champion John Force and
2007 NHRA Rookie of the Year Ashley Force will be joined by 2008 NHRA
Rookie-of-the-Year candidate Bob Tasca III.
The drag racers will be joined by NASCAR drivers Carl Edwards, the
current Chase for the Sprint Cup points leader, Greg Biffle, the winner
of the last two NASCAR Sprint Cup races, and 2003 NASCAR Sprint Cup
champion Matt Kenseth, along with their boss, Roush Fenway Racing
principal Jack Roush.