PartSource, the Canadian Auto Parts chain, one of the leading and
fastest-growing retail auto parts companies in Canada, has entered into
an agreement with IHRA and Live Nation – Motorsports to sponsor
“Championship Sunday” at the three 2008 Knoll Gas Nitro Jam national
events to he held in Canada. The races at Castrol Raceway in Edmonton,
Grand Bend Motorplex in Ontario and Cayuga, also in Ontario, will all
feature PartSource on the day their championships are determined.
“As one of the leading national specialty destinations for automotive
parts, PartSource caters to the auto enthusiast,” said PartSource vice
president Bruce Allen. “We also share our customer’s passion for
racing, which is why it makes perfect sense for PartSource and the
International Hot Rod Association series to come together to bring this
exciting sport to Canadian racing fans.”
PartSource has retail locations all across Canada, including Calgary,
Edmonton, Saskatoon, Moose Jaw, Winnipeg, Guelph, Waterloo, Kitchener,
Cambridge, Brantford, Hamilton, St. Catharines, Oshawa, Windsor,
Barrie, Sarnia, London and Ottawa. Allen looked at the Canadian Knoll
Gas Nitro Jam events as the perfect platform to connect with car
enthusiasts.